In its recent advertisement, GoPro effectively appeals to
its audience and convinces them to buy the product. GoPro, which is a
high-definition personal camera brand, focuses on developing top quality and
picture video camera most used for action sports. Through this advertisement,
GoPro is not only getting people to buy their product, but also attempting to
encourage people to take risks and do something that you will remember for the
rest of your life; something that you will need a portable, rugged, lightweight
camera to record. Therefore, the audience is primarily people that “live on the
edge” and take part in action sports along with those who, in the past, have
been scared of such adventures. To appeal to the audience and achieve this
purpose, GoPro includes an action shot taken by the camera and a humorous
statement that ridicules those who are afraid. The picture of the man looking
up at the camera while sky diving from thousands of feet in the air shows the
capabilities of the GoPro device and appeals to logos. After viewing this
picture, the audience clearly sees that the GoPro is the perfect device to
capture images and memories while participating in action sports as it produces
great quality pictures and video and can go anywhere. In addition, the
statement, “Footage for your friends that didn’t have the balls,” uses humor
and satire to ridicule people who are afraid of action sports, while praising
those who are not at the same time. Using a commonly understood and funny joke
among men, GoPro basically says that if you do not take risks and have fun by
doing stuff like sky diving, surfing, and snowboarding, you are not manly. On the
other hand, this statement sends the message to the audience: look how cool
this guy is and now because of his GoPro, he has awesome high-definition video
to show to his friends and family. Together, I feel that the action shot and
the satirical statement work very well together and effectively appeal to the
right audience and convince people to buy a GoPro.
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