Source- http://www.toxel.com/inspiration/2008/07/31/collection-of-cool-pepsi-ads/
In this Pepsi advertisement, Pepsi is being
compared to its rival soft drink, Coke. The Pepsi marketing experts that
created the advertisement use it to attack Coke and portray Pepsi as the better
drink. The Pepsi and Coke bottles are juxtaposed side-by-side and both have
straws. Although, the straw going into the coke can is attempting to repel
itself from the bottle. The straw is given hands at the bottom that push the
straw up from the top, an effective use of personification. This portrays the
Coke negatively and gives readers the idea that Coke tastes bad. In addition,
the advertisement uses color to persuade the readers to choose Pepsi over Coke.
The Pepsi bottle, which is blue, fits in well with the background, while the
Coke bottle, which is red, looks out of place. Overall, the advertisement was
created not just to make Pepsi look good to consumers, but also to attack their
major rival, Coke. In doing so, Pepsi’s clear goal is to better their product
in the large soft drink market and create more sales. Pepsi directs this
advertisement towards teens and adults that understand their use of personification
and juxtaposition to show that Coke does not taste as good as Pepsi. In my
opinion, this is great advertisement that surely accomplished Pepsi’s purpose.
Personally, I have always been a supporter of Coke, rather than Pepsi, but when
I saw this advertisement it made me want to go out and drink Pepsi. It
effectively appeals to pathos as I thought the straw repelling from the Coke
bottle was quite humorous, and the personified straw really caught my attention
and gave me a negative view towards Coke. The only criticism I have towards
this advertisement, is that the Pepsi logo and slogan is very small, and
located in the bottom corner. It may not be visible to most readers, so the
comparison between Pepsi and Coke may confuse them.
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