In January 1964,
American culture was forever changed by a single Surgeon General health report.
For the first time, doctors published a report that linked smoking cigarettes
with bad health. Ever since that day in 1964, a major social movement has been
going on to get people to quit smoking. The US government has spent billions of
dollars on advertisements used to create awareness about the many bad health
effects of smoking. This major movement may seem successful as only 19% of
Americans smoke today, in comparison to 42% in 1965. Although, this means that
about 43.8 million Americans still smoke today. In addition, smoking is still
the top cause of preventable deaths in America, with about 443,000 deaths
annually.
Since, the nicotine
found in cigarettes is so addictive, the author, Jen Christensen, directs this
article towards young adults and teens, because once you become addicted
through adulthood, it is very hard to quit smoking. To emphasize the negative
effects of smoking on ones health and convince young people to not smoke,
Christensen bombards readers with many statistics and multiple narrative and
anecdotal accounts told by lifelong smokers.
In order to create an
effective appeal to ethos and logos, Christensen backs her article with
multiple statistics from the Center for Disease Control and Prevention. The
primary usage of such statistics is to show people that smoking does kill and
that the longer you continue to smoke, the greater the chance that you will
become part of that statistic.
To further support her
argument, Christensen incorporates narration and anecdotes accounts into her
article to provide real, first-hand accounts of the dangers of smoking. Barry
Blackwell, a 60 year old man from North Carolina, states that he grew up
smoking as a young kid in the 1950’s, a time when it was more socially
acceptable to smoke. Some time ago, Blackwell witnessed his mother die from
smoking related disease and, as a result, became more inclined to quit, but
after many failed attempts, he gave up because smoking was a way of life for
him. Blackwell even admitted that it was easier for him to quit cocaine than it
was to stop smoking cigarettes. Not only are cigarettes addicting because of
the nicotine, but also because of the sensation it gives smokers while they
inhale and exhale smoke. Therefore, I believe Christensen has affectively
achieved her purpose, by wonderfully combining statistics with personal stories
told by smokers.
http://www.cnn.com/2014/01/11/health/still-smoking/index.html?hpt=he_c2
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